“Every sale has five basic obstacles: no need, no money, no hurry, no desire, NO TRUST.” –Zig Ziglar
What is the biggest obstacle for a sale? Trust. If a customer doesn’t trust you, you can forget about getting the sale; let alone making them a returning customer. Now, where do these trust issues come from? Well, it mainly comes from your Online Reputation.
Online Reputation can be the death of a business, especially if it’s local businesses. Let me ask you a question: when was the last time you ate at a 2-star restaurant? If you answered never, you aren’t alone. Almost no one else will eat at 2-star restaurant either. But just how many people look at reviews?
Well, according to a study done by BrightLocal, “88% of consumers say that reviews will dictate the quality of a local business for them.” But it doesn’t just end there, “39% will read reviews on a regular basis.” But it’s all fine and dandy, right? It’s not like they treat a review as if it was a recommendation from a friend, right? Well, 88% will trust a review as if a friend had said it himself! That’s not just huge, that’s insane! So now what?!
If there is one thing you get from this post it’s not that 85% of consumers read up to 10 reviews. No, do you remember that quote at the beginning of this post. Basically, customers need a couple of things, but the one thing they need the most is a business that tells the truth. But just in case you needed more information to prove this point, here is the final nail in the coffin. 72% of Consumers say that positive reviews make them trust a local business more! So REJOICE, for there is good news! But now the real question is how do you best take advantage of this info? Well, look no further than Reputation Management.
So what exactly does Reputation Management do? Basically it acts as a one stop, no-nonsense website that allows you to access all of your business directories with a click of a button. Not only that, but it will have all the reviews ever said about your company on one, easy-to-use page; and when we say all the reviews, we literally mean all. Every last review ever written about your company will be listed on that page. How is easy is that?
But the awesomeness does not stop there. Ever wonder what people say about you on Twitter or forums? Well with Reputation Management you will be notified whenever someone makes a post about your company on Social Media sites. And as if that wasn’t enough, Reputation Management also gives you control of your good reviews and allows you to put them where they are needed.
Well we talked a lot about how scary internet reviews are left unchecked however with reputation management you will have Control, Ease, Increased Revenue, and Ultimately Satisfied Customers. That’s what Reputation Management will do for you. So what are you waiting for? Don’t let the internet rule you; rule over the internet! Take control of your online reputation through Reputation Management!